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An Ideal Home report says green is emerging as the leading colour direction in 2027 forecasts from paint and interiors brands. Their selections also point to earthy pinks, warm neutrals and mid-tone browns; the forecast reflects brand choices and expert views, not a guarantee of what every household will choose.
Green is the most consistent colour trend in paint and interiors brands’ forecasts for 2027, according to an Ideal Home report that reviews colour-of-the-year announcements and comments from industry specialists, alongside other 2027 colour trends. Brands have selected greens ranging from pale sage and herbal tones to mossy olive and deep, classic shades, while also highlighting earthy pinks, warm neutrals and mid-tone browns.
The report describes the outlook as a move away from the deep reds, burgundies and blues associated with the previous year. It draws on brands’ annual colour selections, product edits and interviews with colour professionals; the selections are signals of industry direction rather than a measurement of what consumers will buy or use in their homes.
Several companies chose green for their annual picks, including Benjamin Moore’s 2027 colour of the year. Dulux selected Soulful Sage, a light sage, and Sherwin-Williams chose Celery, described as a light herbal green. Lick included two greens in its 2027 edit: Green 09, described as calm, and Green 23, a chartreuse-olive shade with strong yellow undertones. Other selections include Behr’s Grounded, a mossy olive; Victory Colours’ Pepper Tree Green; and Benjamin Moore’s Webster Green, presented as a classic green.
Other colour families remain part of the forecast. Little Greene named Marle, a newly developed mid-tone brown, its 2027 colour of the year. Johnstone’s Paint selected Country Soil, a warm neutral, while Graham & Brown chose Rose Earth, an earthy pink. Lick’s edit also includes Brown 02 and plastery Pink 14. The selections suggest the brands are proposing palettes that pair green with warmer, softer colours, rather than a single-colour scheme.
How the Forecast May Shape Home Choices
Annual colour forecasts can influence what people see in paint ranges, furnishings and accessories, giving homeowners and renters a preview of the palettes brands are likely to promote. The number of companies choosing green makes it a clear shared direction in this report, though it does not establish that green will dominate actual home purchases or interiors in 2027.
The palette also offers alternatives for people who do not want to use green across an entire room. Warm browns and neutrals can act as supporting colours, while earthy pinks add another option in the same muted, nature-influenced range. Brand representatives describe the appeal in terms of character, comfort and personal choice; those are expert interpretations, not independently measured consumer findings.
For readers planning a renovation or redecorating project, the practical takeaway is that the forecast covers several shades and intensities. The report does not advise that one specific colour suits every room, lighting condition or home. It indicates what companies are putting forward for the coming year, leaving individual choices dependent on taste and the space.
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How Brands Built Their 2027 Palettes
The report says it bases its trend roundup on colour-of-the-year announcements, selected colour edits and input from colour experts. Brands typically release these annual selections in the months before the year they refer to, and the choices can feed into paint ideas, colour combinations and home-product ranges. The listed shades are therefore company selections and forecasts, not a single industry-wide standard.
Industry comments in the report describe a shift toward colours that feel more considered and less like bright, elevated versions of primary colours. Little Greene creative director Ruth Mottershead says mid-tone colours are gaining attention because they can add depth without feeling overpowering. Lick interior design director Tash Bradley says customers are approaching colour with more intention and less pressure for everything in a room to look perfect.
Green is not the only established colour family in the selections. The report notes that brown and warm neutral shades have been appearing in home palettes for several years, and that blush and plaster-like pinks have also been popular. The 2027 forecast extends these existing directions alongside the range of greens chosen by the brands.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027, with customers recognising their unique ability to bring depth and character to a space without feeling too intense or overpowering.”
— Ruth Mottershead, creative director at Little Greene
Forecasts Are Not Consumer Results
The article reports brands’ choices and expert opinions, but does not provide sales figures, consumer polling or a common ranking to show how widely any shade is being adopted. Calling green the leading direction refers to the concentration of brand selections described in the report; it does not confirm that green will be the most-used colour in homes during 2027.
It is also unclear how the forecast will translate into specific product ranges, regional preferences or completed interiors. The source lists named colours and some descriptions, but does not compare their availability, prices or performance in different rooms. The outlook may change as more brands announce products and consumers make their own choices.
More 2027 Collections to Follow
As brands release further collections and colour guidance for 2027, homeowners will get a clearer view of how these forecast shades appear in paint, furnishings and accessories. The current report provides a snapshot of selections already announced, including greens from several companies and complementary earthy shades.
Readers considering a colour change can use the forecasts as inspiration rather than a rule. The next useful evidence will be the products brands bring to market and any subsequent information about how customers respond. The report does not name a single shade as a guaranteed winner or set out a final, industry-wide palette for 2027.
Key Questions
What colour is forecast to lead home trends in 2027?
Green is the most consistent direction in the brand selections reviewed by Ideal Home, with choices spanning sage, herbal, olive and deeper green shades.
Which brands named green colours for 2027?
The report lists green selections from Dulux, Sherwin-Williams, Lick, Behr, Victory Colours and Benjamin Moore. Their chosen shades vary in depth and undertone.
What colours are expected to complement green?
The report also identifies earthy pinks, mid-tone browns and warm neutrals. Examples include Graham & Brown’s Rose Earth, Little Greene’s Marle and Johnstone’s Paint’s Country Soil.
Does this forecast prove green will be the most popular colour in homes?
No. It reflects brand colour selections and expert comments, not sales data or consumer polling. Actual household choices remain unknown.
Source: idealhome.co.uk
