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Benjamin Moore has named Webster Green, an archival shade with olive undertones, its Color of the Year for 2027. The paint brand also released seven coordinating colors; its executives describe the selection as a composed, traditional green suited to contemporary homes.
Benjamin Moore has selected Webster Green, an archival shade with mature olive undertones, as its Color of the Year for 2027. The paint company paired the choice with seven coordinating colors, presenting the collection as a link between the brand’s historic palette and current interest in grounded, nature-inspired interiors.
Webster Green is part of Benjamin Moore’s Historic Collection, according to the company’s announcement as reported by Veranda. The shade is described as a quintessential green with organic qualities and a confident character. Benjamin Moore’s team considered a range of greens, including lighter and darker options, before settling on the archival paint color.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, told Veranda that the shade stood out for its composure and ability to hold its own. She described it as stately and composed, qualities that informed the choice. The company said its team reviewed more than a century of archival colors and visited markets and trade shows while searching for the selection.
The accompanying palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. The shades range across muted neutrals, blue, tan, copper, purple and brown, providing options to pair with the green rather than relying on a single-color scheme.
A Historic Green for Current Interiors
The announcement gives homeowners and design professionals a specific color direction to consider for 2027 projects, while the coordinating palette offers a set of complementary shades for broader room schemes. As a color selection from Benjamin Moore, it may also shape conversations about paint, finishes and interior design in the coming year, though the announcement does not establish how widely the colors will be adopted.
Magno suggested using Webster Green on millwork in a study for a traditional effect, or in an entry to create a welcoming first impression. Those are examples of possible applications, not product-performance claims or design requirements. The palette’s emphasis on earthy tones also reflects the company’s stated preference for colors that feel grounded amid a fast-moving environment.
Benjamin Moore Webster Green paint
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How Benjamin Moore Chose Webster Green
The green choice draws on a long-running presence of the color family in design. Veranda’s report points to earlier popularity of emerald shades during the Art Deco movement and more recent interest in softer sage tones. Benjamin Moore’s selection shifts attention to a more mature, olive-leaning green from its own historical collection.
According to Magno, the team’s decision to focus on green was broadly agreed upon internally, but identifying the specific shade took months. The brand considered its 140 years of archives and looked at colors in different markets and at trade shows. The resulting choice was presented as both traditional and expressive, rather than as a return to one particular historical decorating period.
““It just felt like it had such a nice composure to it. That was one of the things that I kept coming back to was that it just felt stately. It felt composed. It felt like it could really hold its own.””
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing, speaking to Veranda
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What the Announcement Does Not Specify
The source report does not provide an exact announcement date, paint pricing, availability details or information about whether the seven coordinating shades are newly released or drawn from existing Benjamin Moore collections. It also does not identify sales forecasts or independent research on consumer demand for Webster Green.
The color’s expected influence on home design remains uncertain. Benjamin Moore’s examples and descriptions are the company’s and Magno’s views; they do not show how homeowners, retailers or designers will respond. The announcement identifies a 2027 selection, but it does not claim that Webster Green will become a dominant or widely adopted interior color.
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Where the 2027 Palette May Appear
Benjamin Moore’s next step is to put the 2027 Color of the Year and its coordinating palette before homeowners and design professionals considering paint choices for upcoming projects. Readers can use the named shades as a starting point for combinations, while checking with the company or retailers for current product and availability information, which the source report does not detail.
Further updates may clarify product access and how the colors are being used in homes or design projects. For now, the confirmed development is the selection itself: Webster Green is Benjamin Moore’s 2027 choice, accompanied by a seven-color palette and suggested uses from the company’s color executive.
coordinating paint colors for living room
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Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green, an archival shade from the company’s Historic Collection, is Benjamin Moore’s Color of the Year for 2027.
What colors are in the coordinating palette?
The seven colors are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
How does Benjamin Moore describe Webster Green?
Andrea Magno described it as composed and stately. The report characterizes the shade as a confident green with mature olive undertones.
Where did Magno suggest using the color?
Magno said she could imagine Webster Green on millwork in a study or on the walls of an entry. These were personal design suggestions, not prescribed uses.
When was the color announced, and is pricing available?
The source report does not specify the announcement date or provide pricing and availability details. It identifies Webster Green as the 2027 selection.
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